Clarity
Message before style. If a design doesn’t communicate in 3 seconds, it’s just decor.
About · who, what, why
12 years of design that speaks.
We’re an independent studio built on one simple idea: good design isn’t decoration, it’s a business tool. Today we do it across four studios.
12+years of experience
200+projects delivered
4studios, one standard
100%attention to detail
The story · current chapter
We’ve worked in graphic design for over 12 years. We started from a passion for typography, form and colour, and grew with every project, every brand and every new challenge.
We’ve worked with early-stage founders, agencies, NGOs and companies with national and international reach. From business cards to complete brand systems, every project has been a conversation, not a monologue.
Good design isn’t decoration. It’s a business tool.
Today, Optical Design is split into four studios: merch and print, websites, apps and marketing. Whatever the scale, the rule stays the same: clarity, coherence and results you can see.
We’re here for people who see a brand not just as a logo, but as a system of trust, built visually, over time.
Alex ȘerbanFounder · Optical Design · est. 2014
The 4 studios
Four studios.
One standard.
Each studio has its own people, tools and website. The brief, the quality and the way we talk to you are the same everywhere.
01 · merch.opticaldesign.ro
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Merch
Merch collections, posters, car wraps, stickers and 3D print for artists and brands.
- Merch drops
- Posters & print
- Car wraps
- Stickers
- 3D print
- Signage
Optical
Web Design
Websites that bring in clients: hotels, restaurants, salons, companies and online stores.
- Business websites
- Online stores
- Landing pages
- Digital menus
Optical
App Dev
Web and mobile apps, from idea to the App Store.
- Web apps
- iOS & Android
- Internal platforms
- Idea to launch
Optical
Marketing
Campaigns, SEO and AI SEO, so people can find you.
- SEO
- AI SEO
- Social media
- Campaigns
From the work
How we work
Three steps
to kick-off.
No pointless meetings and no 40-field forms. One message is enough to get going.
- You message us
On WhatsApp or by e-mail. We reply within 24 hours on business days.
- A short briefing
We clarify goals, timeline and budget. No long forms.
- A clear quote
Price and a step-by-step plan, no surprises. We start once you say “yes”.
House rules
Four values
on every deliverable.
They aren’t slogans. They’re the rules we judge every decision by, from a single icon to a full brand system.
Coherence
From kerning to colour, everything tells the same story. A consistent brand builds trust.
Courage
Safe design is invisible design. We propose bold directions, reasoned, not just spectacular.
Conversation
Design is dialogue. We listen, propose and adjust until the result feels like you.
Shall we build something good together?
Tell us about your project and we come back with a plan built around your goals. Ask for a quote; we don’t guess numbers.